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Pocari sweat 2014

Artwork Pocari sweat this artwork made of Single-channel HD video: 4:46 minutes, colour, sound, looped, created in 2014-01-01
Accession No.
2020.143
Date Created
2014
Gallery location
Not on public display
Department
Pacific Art
Edition
ed. 1/4
Media Category
Electronic media
Secondary Media Category
HD video
Medium
Single-channel HD video: 4:46 minutes, colour, sound, looped
Place Created
Melbourne and Sydney, Australia; Yogyakarta, Indonesia Indonesia
Credit Line
Purchased 2020 with funds from the Bequest of Jennifer Taylor through the Queensland Art Gallery | Gallery of Modern Art Foundation

Pocari sweat is named after a Japanese health drink designed to rehydrate the body by replenishing electrolytes. Filmed poolside at a palm-fringed resort, this video reflects on the continuing influence of advertising stereotypes, which both fail to provide models for women of colour and also reduce the Pacific to an exotic playground for white Western consumers. Tawale reproduces such images as a self-portrait, endlessly pouring Pocari sweat into her open mouth in an attempt to quench her thirst.
 

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© Salote Tawale

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Stories featuring this object

A photograph of a person in a swimming pool, drinking from blue cans of Pocari Sweat

Salote Tawale: ‘sis’

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Exhibitions featuring this object

Rosanna Raymond performs within ’sis: Pacific Art 1980–2023’, pictured here with works by Jaki-ed weavers, GOMA, August 2023 / Collection: QAGOMA / © The artists / Photograph: C Callistemon, QAGOMA

‘sis: Pacific Art 1980–2023’

Aug 2023 - Sep 2024

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