In 2012, Souliya Phoumivong established the Clay House Studio at his home in the small rural village of Ban Kokxay, in Laos, which subsequently became the home of Laos’s first television show for young children, called My Village. The studio has gradually grown in scale and sophistication, enabling Phoumivong to explore the educational and communicative role of video and animation.
Using handmade clay modelling and stop-animation, Phoumivong’s Flow 2018 displays an accessible and local aesthetic. The film portrays a simple yet pointed story about a character compelled to join a buffalo herd, a metaphor for the unquestioning conformity of contemporary society. Inspired by new modes of communication, technology and social media and how they are affecting the lives of people in Laos, the film is an allegory of the challenges facing individuals trying to find their own creative and moral paths.
Through his unique animations, Phoumivong addresses the concerns and realities of life in Laos by focusing on the issues and anxieties associated with new technologies and urban development. In doing so, he has changed art production in his country, while educating a younger generation of artists and media professionals.