TERAOKA, Masami; McDonald's Hamburgers Invading Japan/Chochin-me
Masami Teraoka began the series 'McDonald's Hamburgers Invading Japan' in 1974. In this group of works, Teraoka playfully mocks Japan's embrace of America's throw-away fast-food culture. The screenprint McDonald's Hamburgers Invading Japan/Chochin-me depicts the rippling hem of a patterned kimono as it delicately swathes feminine legs with feet clad in wooden geta shoes. Discarded on the ground behind this traditionally dressed woman is a McDonald's hamburger, its opened wrapper revealing an untouched meal. Chochin are traditionally hand-crafted paper lanterns made of bamboo and Japanese washi (paper). These lanterns were widely used during the Edo period (1600-1868) and commonly held a candle inside. They were customarily thought to ward off evil spirits of the night. Teraoka's inclusion of this word in the title is a deliberate pun, insinuating that American culture is the new evil that must be exposed with light. Irony pervades this series of works that often incongruously depict women in traditional Japanese attire awkwardly handling French fries and burger wrappings.